CMColin D. McDowellLOUISVILLE · AGENT BUSINESS TOOLS
BUILD YOUR BUSINESS WITH COLIN

Built for agents.
Who build business.

Your business. Your next step. Start conversations, build momentum, and share what works.

Agent mode
New Agent mode builds activity, local knowledge and new conversations.
YOUR NEXT MOVE Coach’s call: ready when you are. I’ll call the next unfinished play based on your mode and today’s score.

Start with step 1, then work down the page. Each step supports the next. Choose actions within each step and mark them done as you go.

01 · Create business — Start here40 pts available
+10

Reactivate one old lead

Use a real reason to restart a buyer conversation — not “just checking in.”

+10

Find one buyer conversation

Read a real Louisville relocation or homebuying question. Learn what people are already asking.

+10

Ask one person to coffee

Strengthen one real relationship: sphere, local professional, client or another agent.

+10

Capture one open-house insight

Turn something a buyer, neighbor or agent actually said into future business intelligence.

02 · Build relationships25 pts available
+10

Complete five real follow-ups

Names, reason, contact info and next step — not just a list that sits here.

+10

Put one renter on a lease clock

Turn “not yet” into an actual 150 / 120 / 90-day follow-up plan.

+5

Send one personal video

Use a 20-second human video instead of another generic text or email.

03 · Stay visible20 pts available
+10

Create one useful post

Start with a question people care about. Use the AI Social Lab to structure it.

+5

Make five meaningful social touches

Real comments, congratulations, replies and conversations. No drive-by likes.

+5

Record one 30-second Reel

One useful local or buyer answer, recorded simply. Perfect is not the assignment.

04 · Know your market15 pts available
+5

Learn one Louisville area

Get a specific neighborhood assignment and what to look for.

+5

Research one property deeply

Use Know Before You Show: address, maps, listings, PVA, flood, permits and more.

+5

Run a price-cut / back-on-market watch

Study what changed in one target ZIP or price band and identify one person it matters to.

Host an open house & follow up 70 + 30 points

Hosting an open house? Capture the conversations, then follow through with every buyer. If you need lending support, ask Colin about availability.

70 points (70%) — Host the open house.
30 points (30%) — Follow up and nurture the leads. Send a personal email to every buyer you met, capture each lead in your CRM, and schedule their next follow-up. Earn the full 100 points by completing both parts. Booking alone earns no points.
Ask about lending support ↗
Where the business is hiding

Look where people are already telling you what they need.

Find demand before you buy another lead. Listen where people are already talking, then turn what you learn into real conversations and better follow-up.

Relocation conversations

People regularly ask r/Louisville where to live, what moving here feels like and how areas compare. Read the questions. Learn the language. Help when appropriate.

See relocation threads ↗

First-time buyer anxiety

Cash-to-close, affordability and timing questions are already being said out loud. Those questions should shape your follow-up and content.

See buyer questions ↗

Lease Clock

Every renter has a date hiding in plain sight. Enter lease expiration and automatically create 150 / 120 / 90-day follow-up dates.

Old Lead Resurrection

Stop sending “just checking in.” Pick why the lead died and get a better reason to restart the conversation.

Turn a warm lead into an appointment

Choose someone who is interested but has no next step. Turn their timing, questions or hesitation into a specific invitation to talk.

Reconnect with a past client

A nearby sale, a life change or a possible move gives you a useful reason to reach out. Build a personal opener around what matters to them.

Remember my details on this device Optional
OPTIONAL • SAVES ON THIS DEVICE Want this page to remember who is using it? Add your name + email once. Your tool activity will be attached if you submit a client request.
WHEN DOES THIS BECOME A REFERRAL? Send me the scenario when the conversation becomes real.

A real buyer or financing question? Let’s work through the next step together.