YOUR DAILY GAME PLAN WITH COLIN

Build Your Business

A winning formula starts with the work: create conversations, follow up, stay visible and know your market. Choose your mode and run your first play.

My mode

New Agent mode builds activity, local knowledge and new conversations.

0/ 100

TODAY'S SCOREBOARD

Start the day.

70 points = a winning day. 100 points = full production day. Referral submissions do not earn points — the work does.

Create Business0 / 40

Relationships0 / 25

Visibility0 / 20

Market IQ0 / 15

YOUR NEXT MOVE Coach’s call: ready when you are. I’ll call the next unfinished play based on your mode and today’s score.

1st quarter · Create business40 pts available

+10

Reactivate one old lead

Use a real reason to restart a buyer conversation — not “just checking in.”

+10

Find one buyer conversation

Read a real Louisville relocation or homebuying question. Learn what people are already asking.

+10

Ask one person to coffee

Strengthen one real relationship: sphere, local professional, client or another agent.

+10

Capture one open-house insight

Turn something a buyer, neighbor or agent actually said into future business intelligence.

2nd quarter · Relationships25 pts available

+10

Complete five real follow-ups

Names, reason, contact info and next step — not just a list that sits here.

+10

Put one renter on a lease clock

Turn “not yet” into an actual 150 / 120 / 90-day follow-up plan.

Send one personal video

Use a 20-second human video instead of another generic text or email.

3rd quarter · Visibility20 pts available

+10

Create one useful post

Start with a question people care about. Use the AI Social Lab to structure it.

Make five meaningful social touches

Real comments, congratulations, replies and conversations. No drive-by likes.

Record one 30-second Reel

One useful local or buyer answer, recorded simply. Perfect is not the assignment.

4th quarter · Market IQ15 pts available

Learn one Louisville area

Get a specific neighborhood assignment and what to look for.

Research one property deeply

Use Know Before You Show: address, maps, listings, PVA, flood, permits and more.

Run a price-cut / back-on-market watch

Study what changed in one target ZIP or price band and identify one person it matters to.

WHEN DOES THIS BECOME A REFERRAL? Send me the scenario when the conversation becomes real.

Examples: they want to buy within roughly the next year; payment or cash is the issue; they ask what they can qualify for; income/credit is complicated; they own a home and want to move; or they need to be offer-ready.

Where the business is hiding

Look where people are already telling you what they need.

Find demand before you buy another lead. Listen where people are already talking, then turn what you learn into real conversations and better follow-up.

Relocation conversations

People regularly ask r/Louisville where to live, what moving here feels like and how areas compare. Read the questions. Learn the language. Help when appropriate.

See relocation threads ↗

First-time buyer anxiety

Cash-to-close, affordability and timing questions are already being said out loud. Those questions should shape your follow-up and content.

See buyer questions ↗

Lease Clock

Every renter has a date hiding in plain sight. Enter lease expiration and automatically create 150 / 120 / 90-day follow-up dates.

Old Lead Resurrection

Stop sending “just checking in.” Pick why the lead died and get a better reason to restart the conversation.

YOUR TOOLKIT

The right tool for your next move.

Use a tool when you need it, then return to your business game plan →

01 / WORK SMARTER

Turn ideas into action.

Social posts, follow-up scripts, showing routes and pipeline planning.

Open business tools →02 / KNOW LOUISVILLE

Show up informed.

Property records, maps, buyer-fit check and local market research.

Open research tools →

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